Developing Loyal Brand Ambassadors
A recent Wall Street Journal article (Feb. 12, The Boss’s Next Demand: Make Lots of Friends by Rachel Feintzeig) spotlights how several major corporations are looking for “influencers” within their […]
A recent Wall Street Journal article (Feb. 12, The Boss’s Next Demand: Make Lots of Friends by Rachel Feintzeig) spotlights how several major corporations are looking for “influencers” within their […]
The recent death of former South African President Nelson Mandela, along with all the media attention surrounding the Pope (not to mention the start of a new year!), has caused […]
In last month’s blog post, Is Your Nonprofit Prepared for a Crisis?, I wrote about the need for organizations to develop a crisis plan. I wrote the article in response […]
September’s tragic shooting at the Navy Yard was a good reminder that all organizations need to have an effective crisis communications plan in place. Does your nonprofit have one? And, […]
I recently finished writing a couple of speeches for one of my nonprofit clients, and it gave me pause to reflect on my own 20+ years of speech writing for […]
Assemble three senior executives in a room and ask them what their nonprofit’s “elevator pitch” is and you often get three very different messages. The Chief Development Officer, who is […]
Having spent nearly six years working for a large nonprofit organization, another eight years on the PR agency side servicing nonprofits and countless years volunteering for various organizations, I know […]